The spring of outdoor media is coming

2017-11-11 15:27

    Outdoor media is the monopoly of non-renewable space resources.The uniqueness of its geographical position creates the natural and inreplaceability of offline contact, its transmission value is established, and it depends on whether you understand the application.
    Outdoor media is the most inclusive and most experienced entity.Outdoor media as one of the oldest media, is commonly used fresh, because its inclusiveness and is strong, good media form, communication technologies can be used for its use, combined with its naturally with the travel of the audience, footages moving to influence through the audience.


    Outdoor media doesn't equal outdoor advertising.Outdoor media as the media of localization, while local resident population, natural connection side close to the extensive local marketing places, is to carry out the localization of marketing at the core of the bond and fixed reference system, and is the localization service life of binder, momentum, and witnesses in the beginning of the experience marketing, and share the highlight other media in difficult to achieve promotion function, channel value, the cloud effect.
    An increasing number of advertisers believe that the mainstream media is two categories: one is airborne, but you can't see the electronic media, and the other is the only outdoor media you can see on the ground.The so-called integrated marketing is the integration of these two types of media (namely online and offline).Compared to the online mass, uncertainty, and alternative, offline is a small number, determination, irreplaceable.For offline scene real and difficult to replace, those affected by the determination of real experience of a few, like automatically participation, then generates free secondary transmission, going, rounds of multiplier effect.


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