London bus ban "good figure" ad said
London bus ban "good figure" ad said or brought "negative energy""
Shaping and fitness advertising often use a hot model eye, while the bus system in London will be a total ban on this type of advertising, because they may lead to "negative energy", causing people not confident of their stature.
London's metro, public transport, trams and other public transport by the London traffic bureau, the new regulations apply to these vehicles each year about 12 thousand advertisements. The city of London mayor Sadiq Khan's office said in a statement 13: "from next month, the London traffic bureau ban could prompt people to pursue unrealistic or unhealthy body advertising, and may lead to people, especially young people are not confident of the advertising figure." Sadiq Khan, who has two daughters, said personal experience prompted him to enact the rule. "I am very worried that this will make people, especially women, belittle their own advertising, they are" ashamed ", is the time to end this situation," he said, "people should not be in the subway or bus also feel pressure in unrealistic expectations of good shape, I hope to convey this clear information to the advertising industry." Last year, the London subway on a diet drink advertising caused outrage in social networks. The picture shows a slender woman in a bikini, next to her: "are you a beach figure?""
After the ads were posted, the diet makers even received bomb threats.
After the ads were posted, the diet makers even received bomb threats.
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