The role of outdoor advertising in urban visual environment
Outdoor advertising refers to all outdoor space advertising media, usually set in two areas, public space and business space. The biggest difference between outdoor advertising and the rest of the advertising media is "outside"!
Is a outdoor this trait, outdoor advertising is distinguished from the general advertising media such as television, newspaper and Internet, hard to choose to escape, it is also the outdoor this characteristic, destined to outdoor advertising media in a public place with other public space elements on the visual communication of collision in the person's vision, thus affecting the relationship between visual space environment and people's visual psychology, these also is the important place outdoor advertising value.
Outdoor advertising is also an important visual element of the city, which plays an important role in the overall environment of the city, especially the construction of the contemporary urban business atmosphere. If you look at a city as a space, the elements that make up the urban space are mainly people, transportation, buildings, streets, plants, landscapes, outdoor advertisements, etc. The proportion and quality of these elements together cause the excessive expansion and development of any single element, which directly affects the overall visual relationship of urban space.
The function attribute of outdoor advertisement determines its particularity as one of urban elements, and therefore gets more "attention". Although outdoor advertising can not be used as a building for people to live in, nor can it provide people with oxygen shade and action as well as plants and streets. But outdoor advertising can be a kind of public art, providing public aesthetic and sentiment, while bringing people unparalleled visual impact and artistic enjoyment. If we installation of outdoor advertisements in both the overall visual reasonably complete and beautiful city, so that outdoor advertising "business culture", both show the value, and avoid unnecessary waste, too!
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Is a outdoor this trait, outdoor advertising is distinguished from the general advertising media such as television, newspaper and Internet, hard to choose to escape, it is also the outdoor this characteristic, destined to outdoor advertising media in a public place with other public space elements on the visual communication of collision in the person's vision, thus affecting the relationship between visual space environment and people's visual psychology, these also is the important place outdoor advertising value.
Outdoor advertising is also an important visual element of the city, which plays an important role in the overall environment of the city, especially the construction of the contemporary urban business atmosphere. If you look at a city as a space, the elements that make up the urban space are mainly people, transportation, buildings, streets, plants, landscapes, outdoor advertisements, etc. The proportion and quality of these elements together cause the excessive expansion and development of any single element, which directly affects the overall visual relationship of urban space.
The function attribute of outdoor advertisement determines its particularity as one of urban elements, and therefore gets more "attention". Although outdoor advertising can not be used as a building for people to live in, nor can it provide people with oxygen shade and action as well as plants and streets. But outdoor advertising can be a kind of public art, providing public aesthetic and sentiment, while bringing people unparalleled visual impact and artistic enjoyment. If we installation of outdoor advertisements in both the overall visual reasonably complete and beautiful city, so that outdoor advertising "business culture", both show the value, and avoid unnecessary waste, too!
Previous：Dubai customers visit our company on October 17,2017
Next：New trends in highway advertising-LED billboard
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